Here's what keeps AI from citing you...

Here is something I keep noticing. When a buyer asks an AI tool to compare a few experts, the tool leans on whatever it can actually name.

If your expertise does not have a name, it gets flattened into something generic. And generic does not get recommended. There is nothing specific enough for the AI to hand a buyer with any confidence.

A couple weeks ago we talked about running a monthly check to see how the machines describe you (catch that here →). Today is about giving them something sharper to work with in the first place.

Most coaches and fractional executives I talk to already have a real method. They run it every engagement, they have refined it for years, and they could walk you through it on a call without missing a beat.

But that is exactly the problem. It lives in their head and on that call. Nowhere public gives it a name, so nowhere public can point to it. An AI tool cannot repeat a process it cannot find, and a referrer cannot describe a method they have never heard called anything.

Your work is not the missing piece. The label is. And without a label, that work stays invisible to the exact systems now doing the recommending on your behalf.

Give your method a name, then put one page up that walks through it.

Keep it simple: the steps in plain order, who it is built for, and what changes because of it. This is not a brochure. It just needs to be clear enough that someone could read it once and repeat it back to you correctly.

Once it has a name, it becomes something AI tools, referrers, and buyers can actually grab onto and pass along. It can travel without you in the room.

We wanted to see whether AI tools can actually name a method when they are describing an expert.

What we saw: when someone had a named, publicly documented framework, the AI named it right away and described the steps correctly. When they did not, the AI reached for a vague summary of their general approach, and once or twice it even borrowed language from a competitor's named method instead.

The read: naming your method is not just branding for its own sake. It is the actual unit an AI tool grabs and repeats. Skip that step, and the machine will fill the gap with whatever named process it can find nearby, and that might not be yours.

Try it yourself: ask an AI tool to describe your method by name. If it comes up empty, that is exactly the gap we are closing this week.

Give yourself 30 minutes this week to name what you already do so well.

1.  Write down the steps you actually walk a client through, in order, like you are teaching someone else to run it.

2.  Give it a name. Something specific and memorable, not something generic off the shelf.

3.  Sketch the three sections your public page needs: the steps, who it is for, what changes.

You do not need to invent a new method. You just need a name for the one you already run.